Tired of Jewelry That Looks Expensive… But Feels Empty?
Jewelry Shouldn’t Just Sparkle —
It Should Tell Your Story.
Celebrate what matters with jewelry that’s personal, certified, and unforgettable — designed with legacy, crafted just for you.
Why Clients Love Designing With Tassar?
Personalized Designs That Tell Your Story – No templates. Every piece starts with you, your moment, your meaning.
100% Certified Gemstones – Authentic, traceable stones — with real documentation you can trust.
Handcrafted With 61 Years of Legacy – Carefully made by master artisans — never rushed, never mass-produced.
Delivered With Emotion – Comes with heartfelt packaging, surprise touches, and memory-making moments.
No Pressure, Just Honest Help – We guide you with care — no pushy sales, no stress, and no obligation.
Buying Jewelry Online Feels Risky and… Empty.
You're not alone. Most people feel overwhelmed — unsure what’s real, what fits them, or if it’s even worth the price.
❌ Everything looks the same — nothing feels personal
❌ It's hard to tell what's real or certified
❌ Mass-made designs don't tell your story
❌ Pushy sellers make it worse, not better
❌ You deserve more than sparkle — you deserve meaning
A Piece That’s More Than Jewelry — It’s Your Story, Woven in Gemstone.
We don’t start with a catalog — we start with your moment that matters.
Through a 1-on-1 design session (online or in-store), we help you create something only you could wear.
🫶 Step 1: Share Your Moment
Answer a few short questions about what this jewelry means to you.
💬 Step 2: Meet 1-on-1 (Online or In-Store)
Book a free design consultation on Google/Zoom Meet or visit our studio.
💎 Step 3: Explore Your Custom Designs
We create personalized options — no templates, only meaningful ideas.
❤️ Step 4: Choose What You Love
Refine and approve the design that truly speaks to your heart.
🛠️ Step 5: We Craft It with Care
Your piece is handcrafted using certified gemstones and emotional detail.
📦 Step 6: Receive Your Story
Delivered with surprise touches, in premium packaging.
See what reviewers are saying
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Crafted with Heart. Built on Trust.
💖 If Jewelry Means More to You
💬 Jewelry with Meaning — not just looks
💎 Certified Authentic Gemstones
🤝 Transparent Process & No Pressure
🧑🎨 Free Personal Design Session
🎁 A Gift That Holds Emotion
🛠️ If You Value Craft Over Trend
🧵 61+ Years of Craftsmanship
🧿 Only Real, Traceable Gemstones
✏️ Designed for You — Never Mass-Made
🧾 Fair Pricing, No Fake Sparkle
🕊️ A Legacy Piece You’ll Always Treasure
💎 Meet Shuaib Osman
— CEO of Tassar | Third-Generation Jewelry Designer & Story-Crafter
Hi, I’m Shuaib Osman — from Tassar.
You might know us as a jewelry brand — but to me, this is family.
Because Tassar’s story started way back in 1968, when my grandfather, Mohamed Osman, began a humble business in Malaysia called Indomal Traders. He believed in honesty, quality, and serving people with heart.
Later, my father, Junnaid Osman, took over and renamed it to Tassar Trading Sdn Bhd — bringing our designs into the homes of thousands.
Now, as the 3rd generation, I lead Tassar with one mission:
"Not to just sell jewelry… but to help people wear their memories."
We’re proud to be a Malaysian legacy — with registered businesses in Singapore, China, and India, and we serve clients across Indonesia, Australia, and beyond.
By 2022, we had helped 300+ clients turn their most personal moments into timeless gemstone pieces — with meaning, not just sparkle.
At Tassar, we don’t follow catalogs or trends.
We start with your story.
Whether it’s a proposal, a milestone, or a gift of self-love…
We listen, design with care, and craft it with certified gemstones and emotional precision.
This isn’t just business for us — It’s a tradition. A legacy.
A way to bring your love and memories to life. And that’s what makes Tassar more than jewelry… It’s your story — in a form you can wear forever.
Got Featured On Popular Medias
Our Philoshopy
Sustainable Craftsmanship
We create timeless pieces that respect the planet and honor artisanship.
Empowering Emotional Design
Your story is the starting point — not a catalog. Every design begins with heart.
Legacy Over Trend
We don’t follow fads. We preserve meaning, emotion, and elegance that last.
Honest, Transparent Process
From certified gemstones to 1-on-1 consults, we keep it personal and pressure-free.
Celebrating Life’s Milestones
From proposals to healing journeys — we craft jewelry that helps people remember, feel, and celebrate.
More From Our Happy Customers
Hear What Our Customers Have to Say
⏳ Only a Few Design Spots Left This Week
At Tassar, we believe in giving each client the care and time they deserve. That’s why we limit the number of custom design sessions each week — so every piece is crafted with full attention, not rushed through. But don’t worry — your session is completely free, and there’s no pressure to buy.
Frequently Asked Questions
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© Tassar 2025
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